Marketing and advertising

AdTech and MarTech Software Development

Category Marketing and advertising

AdTech and MarTech software solutions are essential for creating tailored digital communications and enhancing engagement with advertising and marketing efforts. At WorkSaar, we specialize in designing and developing advanced AdTech and MarTech platforms that leverage customer data to customize digital content effectively.

AdTech Software We Create

Data management platforms (DMPs)

Combine audience data from various origins to build anonymized profiles that can be shared with external programmatic advertising tools, such as ad exchanges and demand-side platforms.
Data sources include:
•First-party data: Collected directly from a company's own systems and customer interactions, such as their website, social media accounts, and CRM systems.
• Second-party data: Obtained from business partners who have consented to share their customer data, including suppliers and affiliates.
•Third-party data: Sourced from data aggregators and marketplaces that offer audience insights gathered from a range of sources.

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Programmatic advertising platforms

Leverage machine learning algorithms to seamlessly match advertisements with the most effective advertising spaces based on target audience profiles. Our comprehensive approach encompasses every aspect of the programmatic advertising ecosystem:
• Demand-Side Platforms (DSPs): These platforms manage and store ad creatives, navigate various ad exchanges, and place bids for ad space that aligns with an advertiser's specifications.
• Supply-Side Platforms (SSPs): SSPs represent digital media owners by sending available advertising inventory to ad exchanges.
• Ad Servers: These tools oversee and monitor the performance of multiple ad campaigns.
• Ad Networks: Ad networks consolidate ad inventory from a range of digital media owners.
• Ad Exchanges: These platforms facilitate real-time bidding for ad inventory across a network of ad networks.

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MarTech Software We Create

Customer data platforms (CDPs)

Consolidate and organize customer information sourced from both internal and external channels. Identify and track customers across various devices and platforms, integrating their data into a unified profile. Offer a comprehensive view of each customer to marketing tools for tailored campaigns.
Customer Data Platforms (CDPs) handle various types of data, such as:
• Personal details: age, gender, location, etc.
• Online behavior.
• Purchase history: including sales, returns, and financial transactions.
• Customer interactions: through chatbots, call centers, and emails.
• Responses to marketing efforts: such as ad views and click-throughs.

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Commercial lending

We tailor software solutions specifically for your marketing objectives. Our software includes a range of highly sought-after features, such as:
• Management of limitless customer journeys.
• Rule-based allocation of marketing materials across various channels including email, phone, and social media.
• Advanced behavioral microsegmentation.
• Campaign scenarios driven by user responses.
• Conversational marketing tools like live chats, chatbots, and messaging applications.
• Support for diverse marketing content types: email templates, images, videos, presentations, landing pages, and more.
• Web scraping capabilities for gathering marketing intelligence.
• Reward-based customer loyalty programs.
• Customizable reports for analyzing marketing performance.
• Multi-touch attribution tracking.

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WorkSaar's Service Specifics for Different Companies

Service focus for product companies

• Analyze target audience and competitors to gauge the market opportunity and identify the product's advantages and challenges.
• Develop and conceptualize product ideas, followed by prototype creation.
• Design architecture for a multi-tenant product.
• Establish a billing system.
• Oversee comprehensive product development or augment teams with necessary resources, including consulting, project management, development, and testing.
• Set up an API and integration framework.

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Service focus for consumer-oriented companies

• End-to-end development of custom marketing software fully tailored for current needs and scalable for future growth.
• Development of a custom real-time bidding system to sell ads in your digital space.
• Development of a custom advertising platform that integrates with popular ad marketplaces (Facebook, Google) and automates the management of multiple accounts and a real-time bidding process.

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Testimonials

ALL Testimonials

WorkSaar turned our business around!

Their digital marketing strategies helped us reach new customers and increase our revenue by 30% within just a few months. Highly recommended!

Makhon Daino

Manager (Orange It.Co)

WorkSaar delivers services on time

"WorkSaar delivers services on time with no compromise in quality. Analytical skills and responsiveness are the quality that i like the most."

Lauren C. Jordan

coordinate (Orange It.Co)

Working with WorkSaar was a pleasure.

Their web design team created a stunning website that perfectly captured our brand's essence. The feedback from our customers has been overwhelmingly positive.

Lisa Williams

CEO Of HealthTech

WorkSaar's web design team brought our vision to life.

Their responsive design ensures our website looks stunning on all devices, contributing to increased user engagement.

Jennifer Lee

COO of Foodie Haven

Frequently Asked Questions

How long does it take to complete a web development project?

The timeline for a web development project depends on its complexity. Simple websites can take 4 to 6 weeks, while more complex ones may take 2 to 4 months. We’ll give you a clear timeline once we understand your specific needs